#brand creation

BRIEF

INSIGHT

Create a brand from scratch. A brand that breaks out of its category and that is packed with attitude.

You seriously can't get a half decent, pre-grated pizza cheese in the supermarket. Just look at this:

Ewww.

GRATE - the high quality, pre-grated pizza cheese.

• Cool name (GRATE, lol)

• "In your face" logo

• Paper bag = quality

• Smaller pack sizes

• Imported, exotic cheeses

One pack for one pizza so your
hungry ass can mix them cheeses.

Description of the cheese on the back and suggestions for which kind of pizza it would be GRATE on.

And just look how easy it was to cross-merchandise with a line of cool ass marinara sauces and an oven-ready sourdough pizza crust. Mother of God:

We even animated the website. When does it end?!